Review management software for groups with more than one venue

Google, TripAdvisor and your FSA hygiene rating in one dashboard, per site and across the group — with a reputation score, a rating trend and a site comparison that tells you where the problem actually is.

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Your reputation is spread across three places and measured in none of them

A four-site group has four Google listings, four TripAdvisor pages and four hygiene ratings, and the only way most operators see them together is by opening eleven browser tabs on a Monday. So the question that matters — which site is drifting, and since when — gets answered by feel rather than by a number. A venue can slide half a star over three months and nobody notices until a guest mentions it.

Zynthio pulls all three sources into one dashboard, per site and rolled up across the group, and gives them a trend line. You get the star distribution, the change against the previous period, counts by platform, and a per-site comparison that puts your venues in order. Reputation also lands on the KPI dashboard as one of four measures, next to labour and clock-in accuracy, because reputation is an operational number rather than a marketing one.

What is on the dashboard

One inbox, one score, and no pretending

Three sources into one place

Google comes in through Google's official Places interface. TripAdvisor comes in by reading your public page. And your Food Standards Agency hygiene rating comes from the FSA's own public service, matched to each site by name and postcode and shown against that site — which is the number a guest checks before booking and the one operators most often forget they are being judged on. Google and TripAdvisor refresh every six hours, deliberately offset from each other by an hour, and the hygiene rating refreshes daily at 04:30, re-checking a site only when its stored rating is more than a week old.

A reputation score that accounts for staleness

The dashboard carries a Reputation Score out of 1000 built from three things: your rating, the volume of reviews behind it, and how recent they are. That last one matters more than operators expect — a 4.6 average built on forty reviews in the last quarter is a different business from a 4.6 built on eighteen reviews that stopped arriving two years ago, and a single number that treats them identically is not telling you anything. The score puts the two apart.

Reputation as a KPI, next to labour and clock-in accuracy

The KPI dashboard carries four measures as dials with a per-site breakdown over 7, 30 or 90 days, and Reputation is one of them — your average review rating expressed as a percentage, banded good at 80% and warning at 60%. Putting it beside clock-in accuracy, labour budget against revenue and salary utilisation is deliberate: a venue whose rating slides three weeks after its labour got cut is telling you something the two numbers cannot say on their own. The KPI dashboard is included in both plans at no extra cost, and non-admins see the breakdown for their own sites only.

Drafting replies: exactly what happens, and what does not

A reply written in Zynthio does not reach the customer, and we would rather you knew that before you bought than after. Saving a reply on a Google review saves it inside Zynthio — that is your record, and it clears the awaiting-reply flag so the review stops chasing your team — and every saved reply carries an on-screen notice that it has not been posted publicly, with a Copy reply button and a link straight to your Google Business Profile, which is the only place Google accepts an owner reply from. So the working routine is: draft it here where your managers can see house style and what has already been said, then copy and post. Replying to a TripAdvisor review is refused outright, with a message telling you to do it on their site.

Multi-site, with the access model you would expect

Reading reviews and the dashboards is open to anyone with the module, scoped to the sites they are allocated to — so a general manager opens their own venue and an area manager opens their patch, without either seeing figures for sites they do not run. Connecting accounts, mapping sites to listings, managing the API keys and forcing a sync are org admin and above. Every sync writes a log you can read, which is the first thing to check when a site's numbers stop moving.

The limits, up front

Three things this module does not do. It does not alert you — there is no email, push or in-app notification for a new review, so a one-star at two in the morning waits until somebody opens the page. It does not analyse sentiment; ignore any filter suggesting otherwise. And Google's interface returns at most five reviews per location, the ones they judge most relevant, and does not expose owner replies at all — which is Google's limit and cannot be raised from our side, so the individual review list is a rolling sample rather than your full history. TripAdvisor is read from the public page rather than through an integration, which makes it the fragile source: if its numbers stop, the sync log will say so. The ratings, counts, trends and scores are the part to run your week on.

A rating is an output. These are the inputs.

Reviews sit on the same login and the same sites as the modules that produce the guest experience being reviewed.

Checklists & Monitoring

Your FSA hygiene rating shows on the same dashboard as your stars, and it is the daily records behind it that move it.

ZynHR — rotas & labour

Reputation and labour budget sit as two of the four KPI dials, which is how you see a rating that slipped after the rota got thinner.

Training

Both are on the Professional plan. When a theme keeps appearing in reviews at one site, the fix is usually a course somebody has not finished.

Review Management is included in Professional — £149 per site, per month

Professional carries everything in the Core plan plus five more modules: ZynHR, Training, Review Management, Finance and Cash-up, with priority UK support. The KPI dashboard that Reputation appears on is included in both plans at no extra cost. Annual billing gives you two months free, and ten or more sites takes 15% off automatically. See full pricing.

Review management, answered plainly

Which review platforms does Zynthio pull in?

Three sources, into one dashboard. Google, through Google's official Places interface. TripAdvisor, by reading the public page. And your Food Standards Agency hygiene rating, taken from the FSA's own public service and matched to each site by name and postcode. Google and TripAdvisor refresh every six hours, deliberately offset from one another by an hour, and the hygiene rating refreshes daily at 04:30. Every sync writes a log you can read, which is the first place to look if the numbers stop moving.

Can I reply to a Google review from inside Zynthio?

You can write and save the reply in Zynthio, but it does not reach the customer from here - Google only accepts an owner reply from your Google Business Profile. So the working routine is: write the reply in Zynthio, save it (that is your record, and it clears the awaiting-reply flag), then use the Copy reply button and the link to your Business Profile to post it. Every saved Google reply carries a notice on screen saying it has not been posted publicly, so nobody on your team can mistake one for the other. Replying to a TripAdvisor review is refused outright, with a message telling you to do it on their site.

What does the reputation score mean?

The Reviews dashboard carries a Reputation Score out of 1000, built from your rating, the volume of reviews and how recent they are - so a four-star average earned last month is not treated the same as a four-star average that stopped moving in 2023. Separately, the KPI dashboard carries Reputation as one of its four measures, defined there as your average review rating expressed as a percentage, banded good at 80% and warning at 60%. The KPI dashboard is included in both plans at no extra cost.

Will Zynthio alert me when a bad review comes in?

No, and we would rather say so plainly. There is no notification of any kind in the Reviews module - no email, no push, no in-app alert. A one-star review left at two in the morning waits in the unread list until somebody opens the page. If reacting quickly matters to your group, opening the dashboard needs to be a job on somebody's morning routine rather than something you assume the system will prompt.

Do I see my full Google review history?

No, and this is a limit at Google's end rather than a setting in Zynthio. Their interface returns at most five reviews per location - the ones they consider most relevant - and it does not expose owner replies at all. So the reviews list is a rolling sample rather than your complete history, and a reply you posted on Google will not appear back in Zynthio. The ratings, counts and trends are the reliable part; treat the individual review list as a window rather than an archive.

Who in my team can see the reviews?

Reading reviews and the dashboards is open to anyone with the module, scoped to the sites they are allocated to, so a general manager sees their own venue and an org admin sees the estate. Connecting accounts, mapping sites, managing API keys and forcing a sync are org admin and above. On the KPI dashboard, non-admins see the per-site breakdown for their own sites only.

Related guides

Practical guides from the Zynthio team on this part of running a venue.

Why managing online reviews needs a routine, not luck

A routine beats luck: managing online reviews across several sites needs a named owner, a fixed cadence and one place to see every rating.

More operator guides on the Zynthio blog. How we write them: editorial policy.

One login, one bill, one set of sites

Every Zynthio module shares the same sites, the same people and the same reporting. Turn on what you need.

Martyn’s Law Readiness

Procedure templates, a per-site capacity and tier view, a quarterly drill record and a staff briefing.

Zero-Hours Readiness

Guaranteed hours, shift notice and cancellation payment policies, plus the rota record that evidences them.

Food Safety & HACCP

Digital daily checks, temperature logs, HACCP plans, allergen charts and EHO-ready PDF records.

Rotas, Clock-In & HR

Build rotas against a live labour budget, clock staff in with geofencing, approve timesheets.

Stock & Cashing Up

Stocktakes, purchase orders, delivery scanning, GP tracking and daily cashups with weekly rollups.

EPOS & Till

Connect your existing till for live sales into stock and rotas, plus the ZynthioEPOS till in build.

HACCP Plans

Build a full Codex HACCP plan online, link CCPs to daily checks and export EHO-ready PDFs.

COSHH & Risk Assessments

Substance register with data sheets and PPE, plus scored venue risk assessments with sign-off.

Audits & Mock EHO

Ten UK templates, 400+ inspector-style questions, weighted scoring and a site league table.

Staff Training

Assign courses, track completion by person and site, and issue certificates into the HR file.

Table Bookings

Website booking widget, live service diary, deposits and a guest CRM - no per-cover fees, ever.

Refusals Register

A digital refusals book filled from the till, ready for the licensing officer.

Cash Management

Safes, floats, banking and an append-only ledger with daily cash-up reconciliation.

Accounting Export

The daily sales journal, supplier bills and payroll journal in Xero’s own import layouts.

KPIs & Reporting

Clock-in accuracy, labour budget, salary utilisation and reputation, per site and per group.

Recipe Costing

Cost dishes from live stock prices, track GP ex-VAT and tag all 14 UK allergens.

Free GP Calculator

Cost a dish, cost a keg by the pint, or price to a target GP. No account needed, VAT handled properly.

Or start at the beginning on the Zynthio homepage, try it with sample data on the live demo, or read practical operator guides on the blog.

See every venue's reputation on one screen

A full 14 days free on every site, full-featured, no card required. Connect your listings and watch the trend build.